Kimberly-Clark's brand Andrex has launched "Andrex Ultimate Fresh Hygiene Wipes", further enriching its product line. This wet wipe adopts DeodEclyx technology, which can neutralize odors to form new molecules, effectively eliminating odors. This deodorizing method will be applied to the entire Andrex Ultimate Fresh product series. Currently, this wet wipe is available at retailers across the UK.
A recent study by Andrex shows that 71% of consumers are not completely satisfied with cleaning methods when they are out. To meet consumers' needs for maintaining cleanliness while being out, Andrex will launch the portable Fresh & Go pocket-sized pack, which contains 12 wet wipes per pack.
Last year, Andrex launched the "Get Comfortable" campaign, encouraging the public to break down social barriers and freely discuss toilet habits.
Andrex has also promised a three-year partnership with Bowel Cancer UK, providing support worth over £2.3 million to promote early diagnosis of the disease.
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