Hanging Tissue Production: A Smart Choice for New Entrants in the Saturated Tissue Market

At present, there are many soft-pack facial tissues and toilet rolls in the market. The overall competitive environment is tending to be saturated. For new factories entering the tissue industry, facing such a fierce competitive environment, it is extremely difficult to seize market share. Therefore, they are more willing to choose the hanging tissue production line, mainly considering the following aspects:

1、Market Demand Aspect

(1) Changes in consumption habits:

Modern consumers have continuously increasing requirements for quality of life and convenience of use. Hanging tissues, due to their unique design, are convenient to access and save space, which better meets the usage habits and needs of current consumers. Whether in the kitchen or bathroom of a family, or in public areas such as offices and hotels, hanging tissues have great market demand.

(2) Huge market potential:

At present, the hanging tissue market is still continuously developing and expanding and has not reached a saturated state. New factories entering this field have greater development space and opportunities and can quickly open up the market and obtain market share.

2、Product Characteristics Aspect

(1) Packaging Design Advantages:

Convenient extraction: The packaging design of hanging tissues is usually optimized to make extraction more smooth. One sheet can be extracted at a time, avoiding the situation where multiple sheets may be extracted at once or extraction is not smooth with traditional facial tissues, reducing waste.

Not easily contaminated: The hanging packaging can better protect the tissues from external contamination and keep the tissues clean and hygienic. Especially in some humid and dusty environments, the advantages of hanging tissues are more obvious.

(2) Improved product performance:

High paper quality requirements: To adapt to the hanging usage method, hanging tissues need to have better toughness and strength and not be easily broken or shed. This requires manufacturers to be more strict in raw material selection and production processes, thereby enhancing the overall quality of the product.

Good water absorption and breathability: Hanging tissues are usually used for cleaning and wiping and need to have good water absorption and breathability to quickly absorb moisture and keep dry, improving the user experience.

3、Production and Cost Aspect

(1) High utilization rate of raw materials:

The packaging of hanging tissues is relatively simple, and the utilization rate of raw materials is relatively high. Moreover, due to the relatively high market positioning of hanging tissues, the added value of products is also relatively high, which can offset the pressure of raw material costs to a certain extent.

(2) Automated machine operation:

Only 1-2 employees are needed for a production line, greatly reducing labor costs.

4、Brand Building and Marketing Aspect

(1) Brand differentiation competition:

In the highly competitive tissue market, producing hanging tissues can provide a starting point for differentiated competition for new factories. By creating a unique product image and brand positioning, attracting consumers' attention and improving the brand's popularity and reputation.

(2) Diversified marketing channels:

The novel design and usage method of hanging tissues provide more creativity and possibilities for enterprises' marketing activities. Promotion can be carried out through various online and offline channels, such as social media, e-commerce platforms, and supermarket promotions, to increase product exposure and sales volume.