Procter & Gamble (P&G) has announced plans to cut up to 7,000 non - manufacturing jobs over the next two years. This represents around 15% of its current non - manufacturing workforce.
During the 2025 Deutsche Bank Global Consumer Conference in Paris on June 5, Chief Financial Officer Andre Schulten and Chief Operating Officer Shailesh Jejurikar stated that this decision was driven by tariff - related costs and consumer unease about the economy. They noted that consumers face increased uncertainty, competition is intense, the geopolitical situation is unpredictable, and technology is rapidly changing daily life.
P&G aims to unlock growth by targeting unserved and under - served consumers, entering new segments, and elevating markets to top - tier levels. In North America, there's an estimated $5 billion in market potential by increasing brand penetration among these consumer groups. In Europe, driving consumption and growing markets, while maintaining current market share, presents a more than $10 - billion opportunity.
To capture these growth opportunities and manage near - term challenges, P&G will start a two - year effort in Fiscal 2026 to "accelerate its growth and value creation." The company will focus on three main areas: portfolio, supply chain, and organization design. This includes exiting some categories, brands, and product forms in certain markets, which may involve brand divestitures. These portfolio changes will also lead to supply chain adjustments, such as right - sizing and relocating production for greater efficiency. Additionally, there will be organizational changes to create a more agile and efficient structure, including using digitization and automation.
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